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Our Research Motto ...... Insight & On-site！
* Insight
Research
activity is a measure to get meaningful insights and to build viable countermeasures. To complete these purposes it is
necessary to have profound knowledge about client’s business and highly
experienced research skill. We serve our clients with long experience in
marketing and new business creation, especially for financial services.
* On-site
"Ask on-site when you cannot find the answer" is an iron rule in marketing. Only customers can bring a handsome profit to a company, so we ask customers directly and without bias as well as retailers and agents who have direct contacts with customers. Our research principle is based on this.
Our Attitudes toward Research ..... INSITE！
* Implementation
No matter how splendid the research result is, it is just pie in the sky if the result is not reflected to actual strategies or tactics. We interpret the result into viable programs and identify the potential implementation obstacles in advance.
* Network
Marketing research needs various kinds of expertise, so a single entity
often cannot afford full service or expense in some specific areas such
as financial or insurance services. We organize specialist and tackle the
subject in a team as necessity demands.
* Speed
To get fruitful results, an elaborate pre-study is inevitable, but once
the data is obtained and analyzed, we are able to quickly provide effective
conclusions, so that we can shorten the lead time to implement the strategies,
the real goal of the research project.
* Independence
Strategic planning sometimes induces ulterior motives, which may falsify the facts. We make a determined stand against these biases and stick to the facts and the data.
* Trust
Only the facts that are endorsed by numerical value can convince others. We use multi-variate analysis and other useful statistic tools that are academically supported.
* Economy
"To obtain maximum profit with minimum cost" is the paramount
rule in businesses and research is no exception. With elaborate preparation
by well-informed sources, specialist & expert networks and in-house
data analysis, you can enjoy the superior results at lower cost. Also by
using information technologies, such as the internet and intranets, you
can lower the research cost. Collaboration with internal resources in marketing
research not only increases economical efficiency but serves knowledge
accumulation in your organization.
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